NYT: Why Can’t Pollsters Agree?

Divergent Polls Legacy blog posts Likely Voters Sampling Error

As a companion piece to their poll story, the New York Times‘ Jim Rutenberg weighs in this morning on why the polls disagree. It touches on much of what we discuss here. Two money quotes:

While the headlines they produce may diverge, the actual findings of these polls may not be so different. The differing conclusions reflect how different pollsters use complex formulas to interpret very similar findings among self-described registered voters and try to come up with a result they think best accounts for who will actually show up at the polls…

“Science is put in place and then the pollster has to exercise judgment about how to define likely voters,” said Nancy Belden, president of the American Association for Public Opinion Research. “And every polling organization may define a likely voter slightly differently, or in some cases, more than slightly differently than the next polling organizations.” [link added]

I’ll say. Rutenberg’s piece is a good primer for the likely voter issues I’ll be covering over the next week. As they say, read it all (and soon while it’s still free!)

Mark Blumenthal

Mark Blumenthal is the principal at MysteryPollster, LLC. With decades of experience in polling using traditional and innovative online methods, he is uniquely positioned to advise survey researchers, progressive organizations and candidates and the public at-large on how to adapt to polling’s ongoing reinvention. He was previously head of election polling at SurveyMonkey, senior polling editor for The Huffington Post, co-founder of Pollster.com and a long-time campaign consultant who conducted and analyzed political polls and focus groups for Democratic party candidates.