NBC’s Shuster on Exit Polls

Exit Polls Legacy blog posts

We learn more in drips and drabs.  This from NBC’s David Shuster via Chris Matthew’s "Hardblogger" (hat tip: RottenDemark): 

The fact is, a lot of people over the last month have blown opportunities to tamp down the internet wildfire and restore some confidence in the outcome of the 2004 election.  The exit polling organization (that received $10 million from the networks, by the way) should have come out weeks ago and explained why their exit polls were inaccurate?  I accept the group’s quiet explanations that their workers, in some states, were improperly trained and that the mathematical models analysts relied upon throughout the day were problematic.  But the consortium should should swallow their pride, hold a full blown press conference, and help douse the fire that is raging [emphasis added].

No argument here.   I’ll have more to say on the training issue in the next day or two.  Stay tuned..

Mark Blumenthal

Mark Blumenthal is the principal at MysteryPollster, LLC. With decades of experience in polling using traditional and innovative online methods, he is uniquely positioned to advise survey researchers, progressive organizations and candidates and the public at-large on how to adapt to polling’s ongoing reinvention. He was previously head of election polling at SurveyMonkey, senior polling editor for The Huffington Post, co-founder of Pollster.com and a long-time campaign consultant who conducted and analyzed political polls and focus groups for Democratic party candidates.