How do pollsters select “likely voters?”

FAQ Legacy blog posts Likely Voters

I have done a lot of posting on this topic. If you want a very thorough reading, start with Part I and continue through the series. You might also want to skip to Part VIII, which is something of a guide to the likely voter models used by all the major polling organizations:

Also,you can click on this link to display short excerpts of all of the posts concerning likely voters in reverse chronological order (most recent first).

Mark Blumenthal

Mark Blumenthal is the principal at MysteryPollster, LLC. With decades of experience in polling using traditional and innovative online methods, he is uniquely positioned to advise survey researchers, progressive organizations and candidates and the public at-large on how to adapt to polling’s ongoing reinvention. He was previously head of election polling at SurveyMonkey, senior polling editor for The Huffington Post, co-founder of Pollster.com and a long-time campaign consultant who conducted and analyzed political polls and focus groups for Democratic party candidates.